We are the northern New Jersey, southeastern New York and eastern PA source for fishing rods, lures and reels and the latest advice and information on fishing conditions and fishing tackle.
Winter is upon us, and with it comes ice which means it is time to go fishing to avoid cabin fever. The weather and water are cold making difficult but fun to fish. Many species are feeding lightly but they can be caught. Stop in the store to equip for the cold including ice fishing rods and reels, augers, electronics, outdoor clothing such as bib or jacket and boots. Our tackle selection carries a selection of Megabass, Dobyns, Duckett, Fenwick, Okuma, and Daiwa rods, in addition to Shimano, Okuma, Lews, and Penn Reels. Our most popular models are in stock, but we can order nearly anything that you want. Our live bait selections include herring, fatheads, shiners, nightcrawlers and for the ice fisherman mousies and waxworms. To see a full list of ice fishing brands visit.
With the end of winter approaching spring will be here soon. Stop in and get ready for the warmer fishing seasons. New merchandise daily.
We’ve recently added to our rod lineup, the Megabass Levante and Duckett Terex rods. Also, our lure selection is always growing, and we’ve added even more premium Megabass lures, including I-Slide and Mag Slowl swimbaits, in addition to our existing lines of Vision OneTen jerkbaits and S-Cranks, among others. For trout fishing, we have ultralight rods, small 500 and 1000 series reels, salmon eggs, spinners, and spoons.
Once a month we receive a shipment of JDM (Japanese Domestic Market) Products. As such we are able to pre-order JDM brand items. If you have a need for a particular product. Give us a call at 973-835-2966 or stop in the store to discuss ordering the item or check out the online store for the available products.
Stop in for the latest advice and information on fishing conditions and baits. Learn what is being caught, where and with what. We pride ourselves on our live bait offerings and extensive selection of lures. Our staff has years of experience and can provide seasonal advice on conditions ranging from ice to sea and recreational to tournament fishing. We consistently vary our selections to reflect the conditions on Monksville Reservoir, Greenwood Lake, Wawayanda and many other lakes and streams. Whether you are a tournament angler or a weekend warrior we have the right fish-catching, tournament-winning product for you.
We are also a New Jersey Licensing Agent for fishing and hunting licenses.